November 20, 2018 § Leave a comment
I was trained by a fierce, scary editor and now I’m a fierce, scary editor. These are my Top Ten writing howlers and when I see them in print, I want to scream.
- You’re and your. This easily makes the number one slot because the words are not interchangeable and the mistake is made so many times by so many people. ‘You’re’ is the shortened version of ‘you are’ and ‘your’ means belonging to you. Most people know that but many still get it wrong when they write it.
- Apostrophes. An apostrophe is used to indicate either possession (e.g. Harry‘s book; boys’ coats) or the omission of letters (e.g. can‘t; he’s). An apostrophe is never, ever, ever used to suggest a plural (e.g. 1960’s; BBQ’s). Let those words be and write them like this: 1960s and BBQs. I’m not the only one to get heated about the misuse of apostrophes, the Apostrophe Protection Society was formed ‘with the specific aim of preserving the correct use of this currently much abused punctuation mark.’
- So. There are times that ‘so’ is a useful word and times that it serves no purpose whatsoever. This seems to be a modern invention, as in: ‘So I went down the road.’ Read that sentence without the word ‘so’ and it makes perfect sense.
- Capital letters. We all learned the rule for capital letters in school: proper nouns and the beginning of sentences. And then we grew up and many of us threw it away. For example, you may have only one mother but there are many mothers so mother does not take a capital letter. It is not a proper noun. Your mother’s name, however, does.
- Thing. I put this down to my fierce and scary training. I was told that there’s always a better word than ‘thing’ and using it is lazy.
- Hey. This is American. We’re British, writing for a British audience.
- Who’s and whose. This is like you’re and your. Think of who’s as ‘who is’ and you’ve got it.
- Could of and could have. This can also be ‘would have’, ‘must have’ ‘should have’ and becomes a mistake because people write it as they say it. Drives me crazy.
- Commas. ‘I like cooking dogs and kids.’ Don’t be a psycho – use commas!
- Bingo. B4 and U2, for example – write English not bingo.
February 9, 2018 § Leave a comment
Over the years I’ve come across many a company which makes it difficult to unsubscribe from their emails but Emirates, I think, takes the biscuit.
I’ve written a blog before about this because it takes us all so much time to unsubscribe. Sometimes I’ve wondered if it’s me being stupid but now I have Twitter to check if I’m alone. When Living Social UK presented me with so many options I really didn’t know exactly how to unsubscribe, I took to the Twittersphere to see if I was the only one with the problem.
@LivingSocialUK Please unsubscribe me from your database. I’ve tried to unsubscribe from your emails but don’t know if I have because you make it too difficult.
Some poor souls had tried six, seven, 10 times but were still receiving emails (before also taking to Twitter and begging to be removed from the database).
What I don’t understand is this: if you’ve decided you don’t want to receive an email from ‘blah’ company, them making it difficult for you to unsubscribe is only going to make you annoyed. You were mildly disinterested in the first place, now you’ve got real raging emotion.
The Emirates course of action is to make you ‘work for it’. I didn’t remember I was a member of its ‘Skywards’ scheme (I can’t even be bothered to tell you what that is – but Emirates told me in detail – in the hope, I suppose, of stopping me from unsubscribing. Of course it didn’t.) I struggled on, trying to log into the site, since at some point I had been a member of the scheme – and then it wanted me to remember the password I had created at the time I signed up for a scheme I couldn’t remember. Noooooooooooo! This is too much.
In the end, guess what I did? You’ve got it….broke my New Year’s resolution and just deleted the email. I’ll tackle it properly next time but I have deadlines and I don’t have time to fight with their unwieldy unsubscribe system. They are, by no means, the only company who makes it hard to unsubscribe but they are the worst I’ve come across this year.
And how will companies like Emirates manage when the new General Data Protection Regulation comes into force on 25 May this year. It’s the biggest change to data protection in more than 25 years.
The new General Data Protection Regulation does NOT allow the tacit or implied consent of their clients to be able to proceed with the processing of their personal data.
I may have signed up for their Skywards scheme at some point in the past. I no longer have any interest in it and the company’s making it difficult for me to untangle myself from it.
The likes of Emirates will surely no longer be able to send us information we don’t want with unsubscription puzzles that beat all but the super-patient with a bit of time on their hands.
November 24, 2016 § Leave a comment
I’m surprised I even had to write that headline – I thought everyone knew. Spellchecks are helpful – I use them as a guide – but if I left it at that, it would be corporate suicide.
I was chatting to a friend about this the other day and her reaction was: “Yes, you couldn’t afford any errors – being in the ‘words’ game.” That’s true. If I made mistakes people would be quick to point them out.
On the other hand she’s a gift retailer and her communications output is critical to her business, particularly at this time of the year when customers will be looking for Christmas presents.
She always sends an invite to a list of her customers with a message that says something like:
- Come along for an evening of wine, mince ties and a chance to buy gifts for your nearest and dearest, hopping at leisure.
Although only something like that because it actually reads:
- Come along for an evening of wine, mince pies and a chance to buy gifts for your nearest and dearest, shopping at leisure.
The point I’m making, is that a spellcheck wouldn’t have picked up any spelling mistakes in the first sentence because there aren’t any. The sentence just doesn’t make sense and it takes a human brain to work that out, not a computer.
In short, a spellcheck can tell you when a word is spelt incorrectly but not when it’s used incorrectly. Use it but know its limitations.