January 15, 2021 § Leave a comment
My husband’s broken back isn’t mending well and he needs to see the orthopaedic consultant again because months after the injury he sometimes can’t walk – at all.
That’s it: the story in a sentence.
Anything else I tell you is detail that you may not need or want to know. It will almost certainly detract from the ‘story’ which is the main issue here. We can get to extra information when I know I’ve got your attention.
The physio who referred him back to hospital clearly didn’t know that trick. He’s not a writer, true, but I would have thought he’d know how to prioritise cases. Face-to-face, he told my OH that it was important he got an appointment as soon as possible because seizing up wasn’t what the back injury should be doing now.
That’s what he SAID but what he WROTE was long and dreary with the most important point dangling at the end of the letter.
It’s a salutary lesson for anyone in any kind of business:
- Put the most important point first.
- Use language you’d use if you were talking to somebody.
That’s it! Get to the point if you want to be heard.
October 9, 2020 § Leave a comment
Why would you do that! Why would you write your when you mean you’re? It’s a grammatical crime and it’s not too difficult a rule of the written language to get right – so get it right!!
Your = belonging to you. You’re = contraction of you are. I’m pretty sure most people know that. I’m aware that a lot of people get it wrong, though. Why? Stuff like that matters to your reputation.
Many of the potential customers of a company will have spent the seconds it takes to learn the difference between the two spellings. So imagine what they feel when they see a company telling customers: ‘Your welcome’.
Your/you’re is a particular bugbear of mine – as is: to, too and two. It annoys me when people get them wrong because we’re hardly talking the subtleties of the written language here. They are regular, everyday words that you can’t be forgiven for getting wrong.
Also, for good measure, I’ll throw in there, they’re and their. ‘Over there, they’re looking at their shopping.’ The words have different meanings, different spellings but just happen to sound the same…
If people see you making sloppy mistakes in your copy, they’ll straight away wonder what sloppy mistakes you make in your business. It’s as simple as that (and not its as simple as that!)
October 7, 2020 § Leave a comment
I tell people time and time again that the worst person to read and check copy for mistakes is the person who wrote it. It’s good advice and I’ll always stand by it.
However it does beg the question that if I’m writing copy – one of several services I offer – who checks it for me?
The quick answer is: nobody.
So do I employ the advice I’m happy to hand out? Honestly…no.
There are reasons for that though
Number One: I wrote this blog the day before I posted it! As random as that sounds, it plays a big part in getting words right. It’s an absolute fact that, as you write, you tend to read what you think you’ve written. However if you take a break and revisit the words an hour or a day later, you’ll spot errors you wouldn’t have otherwise seen. Today I didn’t see mistakes in the blog but edited sentences that I realised were unnecessarily long.
Number Two: Writing is my job. It may sound obvious but, of course, it’s true. While you may have spent years training to be, for example, a counsellor, I spent years training to be a journalist and many more years honing my skills to edit other people’s work. The written word, grammar and punctuation is what I’m an expert on. Using the counsellor example again, I may be able to dish out advice but there’s no way I could ask for payment for it in the same way a trained counsellor could.
Number Three: I know (among other stuff!) to check little words. The likes of ‘in/it/is/if/on/has/had’ are some of the tiddlers that often get away. They’ll pass a spellcheck because they’re spelt correctly – it’s up to you to make sure they’re used correctly.
If you’re 18 and starting out you could have a go at Number Two. More helpful to more people will be Number One. Whatever stage of your career you’re at, Number Three is essential.
June 25, 2020 § Leave a comment
A client gave me an ebook to proofread the other day. In one sense there was NOTHING wrong with it. In another, there was SO MUCH wrong with it.
I could see straight away that it had gone through a spellcheck. There were tons of mistakes but each one, in itself, wasn’t a mistake.
For example, there were THREE Chapter Twos. ‘Chapter Two’ was spelt right every time so the spellcheck had done its job. The spellcheck doesn’t care that you’ve made a massive error, repeating the same chapter title three times. It cares that you’ve spelt Chapter Two properly. The spellcheck isn’t worried that your mistake has made you look amateurish and impacted on the index, knocking all pages out of order.
Customers will make up their own mind about you when they see the quality of your copy – even if writing has nothing to do with your business.
There was a variety of its and it’s, sprinkled throughout the text, randomly used wrongly – but, as far as the spellcheck was concerned, the words were spelt right every time.
Then there were the theres, theirs and they’res and the you’res and yours.
Most plurals were denoted by apostrophes – as in ‘client’s’ when it should have been ‘clients’. An apostrophe never, ever, ever – no exceptions – pluralises a word.
All language was Americanized even though this was a London-based company wanting to appeal to London-based customers. That’s also down to the spellcheck because many people use it without setting it to the right language.
I could go on but let’s just say punctuation and grammar left everything to be desired. There were few spelling errors but words were used in the wrong contest (I know that last word should be ‘context’ but I’m giving you an idea of where the spellcheck says ‘OK’ because it is OK as far as spelling is concerned.)
When I talked to the client about the extent of the damage, he said that it was probably a result of staring at the copy for so long to make sure the message was right.
I get that. The last person you should rely on to check and knock your copy into shape is YOU.
April 24, 2020 § Leave a comment
April 7, 2020 § Leave a comment
In difficult coronavirus times the personal ‘touch’ is more important then ever, although ‘touch’ is almost certainly not the right word. ‘Thought’ is probably better.
Technology is doing a fantastic job of keeping us in contact with family and friends – although not all of us. My elderly uncle is 85 (plonk in the at-risk group) and doesn’t own a computer, smartphone or tablet. He hasn’t a clue what wifi means. My aunt, his late wife, died five years ago and he hasn’t got used to living on his own, let alone given any thought to exploring technological opportunities.
Auntie Elsie was the glue in their marriage and used to invite us all round for the most fantastic roast or high-tea a couple of times a month. Uncle Ben slipped into the shadows after she died and we had to remember to call him – he never thought of phoning us.
The other day my brother and I were talking about buying him a tablet and getting wifi installed so that we could at least FaceTime him. But then we realised he’d need to be shown how it all works – there’s a lot to go through when you’re an absolute beginner – and we can’t visit and explain.
So – we’re continuing with phone calls and he’s happy with that. He likes to hear a friendly voice and, as it happens, we’re making more effort than we used to and are calling more often anyway.
But the whole Uncle Ben issue made me think about how we communicate these days.
Friends can whizz you a message by text, email, Facebook, Instagram and so on…in minutes. They don’t need to send birthday cards, postcards – or even Christmas cards to some extent- because a note on Facebook will do it for them.
I have no choice but to send Uncle Ben a proper birthday card because of the lack of wifi and it’s fun choosing a card that in some way touches on his life or personality.
Then there are letters. It used to be exciting to get a letter – sometimes challenging depending on the handwriting – but exciting all the same. The only letters I receive these days are from companies trying to sell me something and they’re typed, so in every way don’t count. Generally our first thought these days when we want to send a letter is to email it.
For as long as the post manages to keep going in these unsettled, unreal days I’ve decided to revert to letters and phone calls. (Ok – and blog! And Tweet sometimes…and text occasionally – but I am going to build letter-writing back into my life.)
Although I’ve grown up surrounded by electronic communication, I totally believe that the personal thought has to have a positive impact on these negative times.
April 6, 2020 § Leave a comment
We’re in a horribly horrible situation. Coronavirus is hurting each and every one of us. By now we all have stories, either of lost loved ones or of loved ones lost – those living on their own and battling the pandemic alone.
So what to do? The answer has to be: not nothing!
When this chapter in history finally closes, let’s not have people saying ‘If only I’d used the time to…[whatever it is they suddenly realise they have always have wanted – to do]’
Now is the time to start thinking about all the things you’ve always wanted but never had the time to do, as well as the things that you know need to be done.
Suddenly we have too much time and we should make the most of it. You’ll never get that time back. Life hasn’t been given a pause button that you can neatly rewind to catch up on the stuff you haven’t been able to do.
The danger, for many people, is that the less you do the less you’ll want to do – which reminds me of the Benjamin Franklin quote: “If you want something done, ask a busy person.”
It’s too easy, when you have no deadlines or structure, to fill up on daytime TV – and that’s if you’re out of bed in time for daytime TV because lie-ins have apparently also become hugely tempting.
Social media has been flooded with cartoons and quotes about people wearing pyjamas all day and possibly, just possibly, if they find the motivation, migrating from daytime to evening pyjamas.
On behalf of freelancers and home-workers everywhere, I’d just like to say: that’s not how we work!
The blog I recently wrote about writing the book you’ve always wanted to write talks about using your day to give it a go. But writing a book may not be your thing.
Perhaps you’ve always fancied learning magic tricks, or baking, or picking up the crochet project you thought you’d never finish or writing music. Writing a screenplay might interest you – or there may be some DIY jobs that you know need doing.
If you’re ever going to do any of these things, now has to be an ideal time to do them. And if not now – when?
Ok, the time’s not right if you want to improve your swimming. Or learn to drive or move house. Shelve those dreams for the time being.
Instead concentrate on what you can do and not what you can’t do.
March 23, 2020 § Leave a comment
To properly limit food sales supermarkets need to get rid of trolleys so that customers can only shop with baskets.
Less food would fly off the shelves and certainly slower than at the current hysterical rate.
Supermarkets could easily have worked this out for themselves – so what am I missing?
The panic buying that’s going on is selfish and horrible. People are finding ways round the ‘limits’ that supermarkets are imposing on customers to make sure that their family is alright. They would prefer to take every member of the family, each of them to fill a trolley to the max, so that they have food, even though they know that it will deny NHS workers and the vulnerable basic and essential goods.
Therefore a ‘limit’ of 2 packs of toilet rolls becomes 8 or 10 packs of rolls per customer in reality when all the family have filled their trolleys.
I’m naive. I didn’t even realise that people were doing this until a sales assistant in Waitrose told me about it as I was looking at empty shelves. So the supermarket is well aware of what’s happening. I don’t want to single out Waitrose because I’m sure the the same is true of Tesco, Asda, Morrisons and the rest.
I picked up another story (online so I know I’m not giving anything away) about people filling their trolley, leaving the supermarket to pack it all into the car and then going back in for more. Sales assistants wouldn’t actually remember the customer’s face – who anyway would probably choose another assistant to serve them or alternatively select self-checkout. And what could happen anyway if the sales assistant DID notice that the customer had returned?
Of course, customers will find a way round an attempt to limit food sales by shopping with baskets. But baskets will be much more inconvenient for them than loading up trolleys full of food and loo rolls.