February 7, 2017 § Leave a comment
We make the biggest effort to check complicated words that are tricky to spell but so often overlook the little ones that have drifted from, say, ‘or’ to ‘of’. We’ll have been concentrating our proofreading efforts on more challenging words – take something like ‘accommodate’. We’ll make sure we’ve got two ‘ccs’ and two ‘mms’ because we know that’s an easy one to get wrong.
Or if we mention McDonalds, we’ll double-check that spelling, knowing you can buy a Big Mac from the place although there’s never been an ‘a’ in the company’s name. It’s a helpful hint for getting the spelling spot-on.
But…and take it from someone who proofreads every day, the mistake we make time and time again is to forget to check the easy-peasy tiny words we can spell in our sleep/with our eyes shut/without even thinking about them.
And we’re so focused on making sure the body copy reads perfectly the howlers sometimes appear in the headline of the piece. It’s a fact of writing life: people tend to overlook headlines, subheads and captions when they proofread.
Much as I’d like a proofreader to be hired for any job that involves words I can see it isn’t happening. That being the case it’s wise to write your content, save it as a draft, walk away, have a cup of tea and read it again 30 minutes later. You’ll be surprised what you discover and your copy will be all the better for it.
Always – but always – be wide-eyed and alert when you see words like:
To name a very few…
November 13, 2014 § Leave a comment
That may sound a bit (outrageously even) harsh but I’ve just had an email that’s prompted this outpouring. I haven’t even checked the supplier’s work – it may be fabulous and well-priced. But since they couldn’t manage to spell their introductory email to me properly, I’m not going to be able to find respect for them.
‘Words’ is an area I understand so I can spot their mistakes but they’re offering a data provision service that is much more difficult to check and I would only buy from a supplier who had earned my respect. They managed to trash that in their first sentence.
I know people think I bang on about stuff that isn’t critical in the ‘real world’ of commerce (where do they think I live, by the way…) but how you say what you say speaks volumes about you.
I don’t confine my rants to grammar – but that message is spot-on
So let’s clear up some myths:
- If you’re in sales/ recruitment/ finance/data provision…should you also be expected to produce word-perfect marketing copy or client communication?
- Answer: Absolutely yes, if you want to be seen as a professional and top of your game. Children can be forgiven spelling mistakes, you can’t.
- What if the error has no direct bearing on your offer? Say, the price and other info are essentially right but spelt wrong.
- Answer: Would you visit a client if you were looking scruffy? Obviously not so don’t send them sloppy communication that suggests you overlook detail.
And the persistent offenders:
- There (place); they’re (they are); their (belonging to them);
- It’s (it is); its (belonging to it);
- You’re (you are); your (belonging to you);
Apostrophes have nothing to do with plurals, for example:
- More than one RT are RTs (not RT’s)
- If there are four Emmas in a class, that’s how you write it;
- The 20s, 30s, 40s etc. simply take an ‘s’ and don’t also need an apostrophe;
The tone of your communication is also really important because if people find it easy to read they are much more likely to do so. If it’s full of jargon and goes over their heads they’re unlikely to invest much time trying to work out what you’re saying. Often you’re too ‘close’ to your company to read what you write objectively and you need feedback from people outside of the business before you sign off any written word about it.
And – probably this sounds politically incorrect but it’s worth saying – if you outsource any part of your work to overseas companies or any of your staff have English as a second language, make sure you have a good look at the language they’re using when they’re writing to your customers. Non-native speakers have turns of phrases that don’t really work. As customers, we worry that you’re looking after the detail.
To some extent, corporate literature and websites can be the easier pieces of communication to get right because you’ll invest time and, almost certainly, money in getting them together. Watch out for the emails that are fired out from your company or the text messages that staff are sending to customers.
Next time I receive a ‘Hope your ok’ message I’m going to name and shame!
July 23, 2014 § 2 Comments
I have no idea why I get half the emails I do.
I don’t want new tyres because I don’t have a car, I don’t speak Spanish so someone’s misread my French surname, anything ‘free’ is only going to make me give away more info and invite more emails so I’m not going to do that, I don’t gamble and of all the cheap offers I want, I DON’T want cut-price eye surgery! The list goes on…
Often I just delete the stuff and motor on with the day.
Sometimes, though, I try to clean up my machine by properly unsubscribing from the stuff but it’s not easy, is it. They don’t want you to go so they make it seem a lot more difficult to unsubscribe than it was to subscribe in the first place (if, indeed, you did anyway.)
The following form is a case in point – with the subscribed bits already ticked!:
Other attempts are a little less sophisticated. A message will pop up asking ‘Did you unsubscribe by accident?’ That’s highly unlikely, isn’t it. In fact I wonder if anyone has actually done that – scrolled to the bottom of an email, managed to select the ‘unsubscribe’ option that always seems to be in tiny four-point (light) and clicked on it accidentally!
In those cases, I’d like there to be a facility for me to be able to add ‘No, actually, I’ve made a lot of effort and I’m very, very definite about my decision.’
At the other end of the scale there are systems in place which are far more elaborate than the one I’ve illustrated. In the first instance they’ll ask me to give reasons for unsubscribing: Am I receiving too many emails? Am I no longer interested? Or is there another reason? And then (when I’ve ignored all of that) they tell me they’re still not letting me go because they have two special offers that I can’t resist (I can, though!) and therefore they’ll continue to mail me.
Am sure that’s breaking some privacy law somewhere but am too busy to work it out and anyway it added neatly to this blog.