You can’t call this marketing!

August 15, 2014 § Leave a comment

StressI mentioned the other day how difficult it is to unsubscribe from certain emails – some being more persistent than others. And I’ve found a real ‘pulling-your-hair-out’ corker here.

For starters the email is in Spanish so, not being a Spanish speaker, it’s of absolutely no use to me whatsoever. I thought I’d better finally unsubscribe rather than just delete because I’m getting an increasing number of these Spanish emails seemingly about different products. (I wouldn’t know, would I, cos I can’t talk the lingo.)

In fact I had to guess the ‘unsubscribe’ link which I did I was taken to a page that suddenly was a tad more helpful ONLY in that it translated for me.

But then…instead of the usual stuff (this may take blah,blah hours. Thank you for your patience, etc) I got this:

EMAIL TO UNSUBSCRIBE:

TO ENSURE THE PROPER MANAGEMENT OF ARCO RIGHTS (ACCESS, RECTIFICATION, CANCELLATION AND/OR APPOSITION) YOU SHOULD CONTACT THE DATABASE’S OWNER, WHOSE CONTACT DETAILS ARE PROVIDED BELOW.
UNSUBSCRIBE: BAJAS@ARKEERO.COM

Yes I have emailed and I haven’t received word back as yet – but just wanted to share. The cheek of it and really, what’s the point? Why am I on a foreign language marketing list – that wants to make it difficult for me to unsubscribe??

You can’t call this decent marketing – or marketing at all, actually.

It’s not easy to unsubscribe!

July 23, 2014 § 2 Comments

I have no idea why I get half the emails I do.

I don’t want new tyres because I don’t have a car, I don’t speak Spanish so someone’s misread my French surname, anything ‘free’ is only going to make me give away more info and invite more emails so I’m not going to do that, I don’t gamble and of all the cheap offers I want, I DON’T want cut-price eye surgery! The list goes on…

Often I just delete the stuff and motor on with the day.

Sometimes, though, I try to clean up my machine by properly unsubscribing from the stuff but it’s not easy, is it. They don’t want you to go so they make it seem a lot more difficult to unsubscribe than it was to subscribe in the first place (if, indeed, you did anyway.)

The following form is a case in point – with the subscribed bits already ticked!:

Screen shot 2014-07-23 at 12.27.55>

Other attempts are a little less sophisticated. A message will pop up asking ‘Did you unsubscribe by accident?’ That’s highly unlikely, isn’t it. In fact I wonder if anyone has actually done that – scrolled to the bottom of an email, managed to select the ‘unsubscribe’ option that always seems to be in tiny four-point (light) and clicked on it accidentally!

In those cases, I’d like there to be a facility for me to be able to add ‘No, actually, I’ve made a lot of effort and I’m very, very definite about my decision.’

At the other end of the scale there are systems in place which are far more elaborate than the one I’ve illustrated. In the first instance they’ll ask me to give reasons for unsubscribing: Am I receiving too many emails? Am I no longer interested? Or is there another reason? And then (when I’ve ignored all of that) they tell me they’re still not letting me go because they have two special offers that I can’t resist (I can, though!) and therefore they’ll continue to mail me.

Am sure that’s breaking some privacy law somewhere but am too busy to work it out and anyway it added neatly to this blog.

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