June 1, 2017 § Leave a comment
It takes seconds to get yourself a reputation and decades to lose it and that’s exactly what has happened to Twitter.
Back in the days when Twitter started tweeting (2006), there was an appetite among the Twitterati to post a bunch of stuff that nobody needed to know but lots of people lapped up.
There’d be stuff as trivial as what the rich and famous had for breakfast, for example and there were celebrities like Stephen Fry who just loved tweeting.
So by slapping those two bits of info together people have landed on the notion that Twitter is only about ‘rubbish like Stephen Fry’s breakfast’. It’s an excuse that’s pulled out time and time again by businesspeople who don’t get Twitter – although why Stephen Fry’s breakfast has been chosen as a scapegoat is a mystery.
His breakfast doesn’t feature in his top tweets or even his first tweets.
It’s true he has said something about breakfast but, to be fair, he’s said something about a lot of things because he’s a prolific tweeter.
We’ve moved on miles since the first days of Twitter. Some of the early takers have ditched it – maybe to worry more about Instagram. Many other accounts have now joined Twitter not to talk about their breakfast but to talk about their business.
It’s easy to see why. Twitter is a cost-effective form of marketing particularly in an era when print advertising is relatively more expensive and far less interesting. But people who don’t get Twitter still use the ‘Stephen Fry breakfast’ argument as an excuse for not pounding the life out of their Twitter accounts.
Realistically, Twitter takes time to master. It’s a fast-moving beast so accounts have to tweet often and regularly to make their mark. Although there are tools to help everyone spread their message and reach a wide audience throughout the day, these need to be learnt as well. Using the right hashtags will mean tweets are seen in the right places by the right people – potential customers – at the right times. But all this takes the know-how to know how to build up an audience and keep them interested.
It makes more sense for many people to concentrate on the main business of running their business. One answer is to hand over the management of social media to a company whose business is social media and ‘words’. Bowler Hat knows plenty of companies who have decided to do just that, from DIY stores and hairdressers to accountants and webchat services.
Five tweets per day for the sum of £50 per week (that’s what Bowler Hat charges) adds up to good value for an ad campaign for business (and has nothing to do with Stephen Fry’s breakfast!)