October 29, 2020 § Leave a comment
Your copy is a reflection of your company and how you work.
If your website is littered with mistakes, potential customers will worry that your work is slapdash too.
The same goes for anything else you use to spread awareness of your company – sales letters, social media posts, ad campaigns. It’s vital to iron out any problems with punctuation, spelling and typos.
People will judge you on your copy, make sure it does you credit.
July 9, 2019 § Leave a comment
This is the true story of a guy who thought he could save a bit of money having his friend proofread a marketing newsletter for him – and is now counting the cost.
The guy’s an accountant who works on his own and wanted someone other than himself to look at the copy before he sent it out. (I agree it’s always a good idea to have a fresh pair of eyes look at your copy because the author tends to read what they think they’ve written and not what’s actually there.)
One of his mates (who really liked English at school….) offered to do a thorough job for him and the problems started as soon as the accountant shared the copy. The duo had ‘creative differences’ – also known as an argument – about the way the copy should be written.
The end of the story is that I did the job – proofreading only -because Rob was adamant that his words (unless they were a complete pile of nonsense) stayed the same.
He explained the friend story to illustrate how important it was to him to have the spelling/typos/grammar checked but not to receive chunks of rewritten text because he was confident about that side of the newsletter.
He also hinted – and I have no problem with it – that because he was paying me for the service he expected the work delivered to his deadline and redone if he wasn’t happy with it. If your mate’s helping you out, how good to you feel taking him to task if he takes a week when he promised to take a day?
So by commissioning a professional proofreader he didn’t damage a friendship. He’s still wrestling with an explanation for not accepting the many changes to the copy that his friend suggested. He feels he’s nearly out of a pickle – but not quite.