October 7, 2020 § Leave a comment
I tell people time and time again that the worst person to read and check copy for mistakes is the person who wrote it. It’s good advice and I’ll always stand by it.
However it does beg the question that if I’m writing copy – one of several services I offer – who checks it for me?
The quick answer is: nobody.
So do I employ the advice I’m happy to hand out? Honestly…no.
There are reasons for that though
Number One: I wrote this blog the day before I posted it! As random as that sounds, it plays a big part in getting words right. It’s an absolute fact that, as you write, you tend to read what you think you’ve written. However if you take a break and revisit the words an hour or a day later, you’ll spot errors you wouldn’t have otherwise seen. Today I didn’t see mistakes in the blog but edited sentences that I realised were unnecessarily long.
Number Two: Writing is my job. It may sound obvious but, of course, it’s true. While you may have spent years training to be, for example, a counsellor, I spent years training to be a journalist and many more years honing my skills to edit other people’s work. The written word, grammar and punctuation is what I’m an expert on. Using the counsellor example again, I may be able to dish out advice but there’s no way I could ask for payment for it in the same way a trained counsellor could.
Number Three: I know (among other stuff!) to check little words. The likes of ‘in/it/is/if/on/has/had’ are some of the tiddlers that often get away. They’ll pass a spellcheck because they’re spelt correctly – it’s up to you to make sure they’re used correctly.
If you’re 18 and starting out you could have a go at Number Two. More helpful to more people will be Number One. Whatever stage of your career you’re at, Number Three is essential.
February 13, 2020 § Leave a comment
A woman slammed the phone down on my friend yesterday – or did she. They were talking – on mobile phones – she got angry and she abruptly and angrily ended the call. But did she actually, literally, physically, slam down the phone on him? Probably not – unless she was also intent on wrecking her mobile.
So that’s one phrase in the English language whose days are numbered. There are others:
- Carbon copy. When I was a young journalist using a manual typewriter I used carbon paper to make a copy of the story I was writing. Carbon paper isn’t necessary now that we all use computers. However…we’re using ‘carbon copy’ often without knowing it. When we cc somebody on an email, we all know that we’re copying them in. We don’t all know (I didn’t) that cc stands for carbon copy.
- Winding down the window (of a car). We don’t do that anymore. In place of the winder-type apparatus that was fitted in old cars, we use a button and the window shoots down.
- Kodak moment. In the days of camera film, we were careful about capturing the moment we wanted to cherish on film – frankly because we had to pay for it to be developed and, in the first place, make the effort to go to the developer. So a Kodak moment, named after popular photographic film, was a special picture moment. These days billions of pictures are taken every minute on Smart Phones, special or not. We just snap away.
- Nothing to write home about – meaning it’s not big news. Back in the day, before mobile phones, people actually wrote letters to family when they had news – even sent postcards when they were on holiday! But if they didn’t have news or weren’t on holiday they had ‘nothing to write home about’.
- Put somebody through the wringer – to give them a hard time. Several generations back wringers were used to squeeze every last drop of water from just-washed clothes. Now machines do the hard work but we’ve carried on using the expression to suggest someone’s been drained of everything they’ve got! eg. the lawyer really put him through the wringer.
- Snapping a photograph. I just used the ‘snap a picture’ expression in Point 3 – where did we get that from? Simple – old cameras used to make a snapping sound when they took the shot.
- And, is a newspaper still a newspaper when it’s published online – no paper involved!
There must be many more phrases that don’t really make sense any more. Any thoughts? Answers on a postcard please – well, not literally. We don’t need to send postcards when we can whizz over a suggestion via the comments box.
February 9, 2018 § Leave a comment
Over the years I’ve come across many a company which makes it difficult to unsubscribe from their emails but Emirates, I think, takes the biscuit.
I’ve written a blog before about this because it takes us all so much time to unsubscribe. Sometimes I’ve wondered if it’s me being stupid but now I have Twitter to check if I’m alone. When Living Social UK presented me with so many options I really didn’t know exactly how to unsubscribe, I took to the Twittersphere to see if I was the only one with the problem.
@LivingSocialUK Please unsubscribe me from your database. I’ve tried to unsubscribe from your emails but don’t know if I have because you make it too difficult.
Some poor souls had tried six, seven, 10 times but were still receiving emails (before also taking to Twitter and begging to be removed from the database).
What I don’t understand is this: if you’ve decided you don’t want to receive an email from ‘blah’ company, them making it difficult for you to unsubscribe is only going to make you annoyed. You were mildly disinterested in the first place, now you’ve got real raging emotion.
The Emirates course of action is to make you ‘work for it’. I didn’t remember I was a member of its ‘Skywards’ scheme (I can’t even be bothered to tell you what that is – but Emirates told me in detail – in the hope, I suppose, of stopping me from unsubscribing. Of course it didn’t.) I struggled on, trying to log into the site, since at some point I had been a member of the scheme – and then it wanted me to remember the password I had created at the time I signed up for a scheme I couldn’t remember. Noooooooooooo! This is too much.
In the end, guess what I did? You’ve got it….broke my New Year’s resolution and just deleted the email. I’ll tackle it properly next time but I have deadlines and I don’t have time to fight with their unwieldy unsubscribe system. They are, by no means, the only company who makes it hard to unsubscribe but they are the worst I’ve come across this year.
And how will companies like Emirates manage when the new General Data Protection Regulation comes into force on 25 May this year. It’s the biggest change to data protection in more than 25 years.
The new General Data Protection Regulation does NOT allow the tacit or implied consent of their clients to be able to proceed with the processing of their personal data.
I may have signed up for their Skywards scheme at some point in the past. I no longer have any interest in it and the company’s making it difficult for me to untangle myself from it.
The likes of Emirates will surely no longer be able to send us information we don’t want with unsubscription puzzles that beat all but the super-patient with a bit of time on their hands.
July 23, 2014 § 2 Comments
I have no idea why I get half the emails I do.
I don’t want new tyres because I don’t have a car, I don’t speak Spanish so someone’s misread my French surname, anything ‘free’ is only going to make me give away more info and invite more emails so I’m not going to do that, I don’t gamble and of all the cheap offers I want, I DON’T want cut-price eye surgery! The list goes on…
Often I just delete the stuff and motor on with the day.
Sometimes, though, I try to clean up my machine by properly unsubscribing from the stuff but it’s not easy, is it. They don’t want you to go so they make it seem a lot more difficult to unsubscribe than it was to subscribe in the first place (if, indeed, you did anyway.)
The following form is a case in point – with the subscribed bits already ticked!:
Other attempts are a little less sophisticated. A message will pop up asking ‘Did you unsubscribe by accident?’ That’s highly unlikely, isn’t it. In fact I wonder if anyone has actually done that – scrolled to the bottom of an email, managed to select the ‘unsubscribe’ option that always seems to be in tiny four-point (light) and clicked on it accidentally!
In those cases, I’d like there to be a facility for me to be able to add ‘No, actually, I’ve made a lot of effort and I’m very, very definite about my decision.’
At the other end of the scale there are systems in place which are far more elaborate than the one I’ve illustrated. In the first instance they’ll ask me to give reasons for unsubscribing: Am I receiving too many emails? Am I no longer interested? Or is there another reason? And then (when I’ve ignored all of that) they tell me they’re still not letting me go because they have two special offers that I can’t resist (I can, though!) and therefore they’ll continue to mail me.
Am sure that’s breaking some privacy law somewhere but am too busy to work it out and anyway it added neatly to this blog.