January 15, 2021 § Leave a comment
My husband’s broken back isn’t mending well and he needs to see the orthopaedic consultant again because months after the injury he sometimes can’t walk – at all.
That’s it: the story in a sentence.
Anything else I tell you is detail that you may not need or want to know. It will almost certainly detract from the ‘story’ which is the main issue here. We can get to extra information when I know I’ve got your attention.
The physio who referred him back to hospital clearly didn’t know that trick. He’s not a writer, true, but I would have thought he’d know how to prioritise cases. Face-to-face, he told my OH that it was important he got an appointment as soon as possible because seizing up wasn’t what the back injury should be doing now.
That’s what he SAID but what he WROTE was long and dreary with the most important point dangling at the end of the letter.
It’s a salutary lesson for anyone in any kind of business:
- Put the most important point first.
- Use language you’d use if you were talking to somebody.
That’s it! Get to the point if you want to be heard.
October 7, 2020 § Leave a comment
I tell people time and time again that the worst person to read and check copy for mistakes is the person who wrote it. It’s good advice and I’ll always stand by it.
However it does beg the question that if I’m writing copy – one of several services I offer – who checks it for me?
The quick answer is: nobody.
So do I employ the advice I’m happy to hand out? Honestly…no.
There are reasons for that though
Number One: I wrote this blog the day before I posted it! As random as that sounds, it plays a big part in getting words right. It’s an absolute fact that, as you write, you tend to read what you think you’ve written. However if you take a break and revisit the words an hour or a day later, you’ll spot errors you wouldn’t have otherwise seen. Today I didn’t see mistakes in the blog but edited sentences that I realised were unnecessarily long.
Number Two: Writing is my job. It may sound obvious but, of course, it’s true. While you may have spent years training to be, for example, a counsellor, I spent years training to be a journalist and many more years honing my skills to edit other people’s work. The written word, grammar and punctuation is what I’m an expert on. Using the counsellor example again, I may be able to dish out advice but there’s no way I could ask for payment for it in the same way a trained counsellor could.
Number Three: I know (among other stuff!) to check little words. The likes of ‘in/it/is/if/on/has/had’ are some of the tiddlers that often get away. They’ll pass a spellcheck because they’re spelt correctly – it’s up to you to make sure they’re used correctly.
If you’re 18 and starting out you could have a go at Number Two. More helpful to more people will be Number One. Whatever stage of your career you’re at, Number Three is essential.
February 13, 2020 § Leave a comment
A woman slammed the phone down on my friend yesterday – or did she. They were talking – on mobile phones – she got angry and she abruptly and angrily ended the call. But did she actually, literally, physically, slam down the phone on him? Probably not – unless she was also intent on wrecking her mobile.
So that’s one phrase in the English language whose days are numbered. There are others:
- Carbon copy. When I was a young journalist using a manual typewriter I used carbon paper to make a copy of the story I was writing. Carbon paper isn’t necessary now that we all use computers. However…we’re using ‘carbon copy’ often without knowing it. When we cc somebody on an email, we all know that we’re copying them in. We don’t all know (I didn’t) that cc stands for carbon copy.
- Winding down the window (of a car). We don’t do that anymore. In place of the winder-type apparatus that was fitted in old cars, we use a button and the window shoots down.
- Kodak moment. In the days of camera film, we were careful about capturing the moment we wanted to cherish on film – frankly because we had to pay for it to be developed and, in the first place, make the effort to go to the developer. So a Kodak moment, named after popular photographic film, was a special picture moment. These days billions of pictures are taken every minute on Smart Phones, special or not. We just snap away.
- Nothing to write home about – meaning it’s not big news. Back in the day, before mobile phones, people actually wrote letters to family when they had news – even sent postcards when they were on holiday! But if they didn’t have news or weren’t on holiday they had ‘nothing to write home about’.
- Put somebody through the wringer – to give them a hard time. Several generations back wringers were used to squeeze every last drop of water from just-washed clothes. Now machines do the hard work but we’ve carried on using the expression to suggest someone’s been drained of everything they’ve got! eg. the lawyer really put him through the wringer.
- Snapping a photograph. I just used the ‘snap a picture’ expression in Point 3 – where did we get that from? Simple – old cameras used to make a snapping sound when they took the shot.
- And, is a newspaper still a newspaper when it’s published online – no paper involved!
There must be many more phrases that don’t really make sense any more. Any thoughts? Answers on a postcard please – well, not literally. We don’t need to send postcards when we can whizz over a suggestion via the comments box.
November 20, 2018 § Leave a comment
I was trained by a fierce, scary editor and now I’m a fierce, scary editor. These are my Top Ten writing howlers and when I see them in print, I want to scream.
- You’re and your. This easily makes the number one slot because the words are not interchangeable and the mistake is made so many times by so many people. ‘You’re’ is the shortened version of ‘you are’ and ‘your’ means belonging to you. Most people know that but many still get it wrong when they write it.
- Apostrophes. An apostrophe is used to indicate either possession (e.g. Harry‘s book; boys’ coats) or the omission of letters (e.g. can‘t; he’s). An apostrophe is never, ever, ever used to suggest a plural (e.g. 1960’s; BBQ’s). Let those words be and write them like this: 1960s and BBQs. I’m not the only one to get heated about the misuse of apostrophes, the Apostrophe Protection Society was formed ‘with the specific aim of preserving the correct use of this currently much abused punctuation mark.’
- So. There are times that ‘so’ is a useful word and times that it serves no purpose whatsoever. This seems to be a modern invention, as in: ‘So I went down the road.’ Read that sentence without the word ‘so’ and it makes perfect sense.
- Capital letters. We all learned the rule for capital letters in school: proper nouns and the beginning of sentences. And then we grew up and many of us threw it away. For example, you may have only one mother but there are many mothers so mother does not take a capital letter. It is not a proper noun. Your mother’s name, however, does.
- Thing. I put this down to my fierce and scary training. I was told that there’s always a better word than ‘thing’ and using it is lazy.
- Hey. This is American. We’re British, writing for a British audience.
- Who’s and whose. This is like you’re and your. Think of who’s as ‘who is’ and you’ve got it.
- Could of and could have. This can also be ‘would have’, ‘must have’ ‘should have’ and becomes a mistake because people write it as they say it. Drives me crazy.
- Commas. ‘I like cooking dogs and kids.’ Don’t be a psycho – use commas!
- Bingo. B4 and U2, for example – write English not bingo.
February 9, 2018 § Leave a comment
Over the years I’ve come across many a company which makes it difficult to unsubscribe from their emails but Emirates, I think, takes the biscuit.
I’ve written a blog before about this because it takes us all so much time to unsubscribe. Sometimes I’ve wondered if it’s me being stupid but now I have Twitter to check if I’m alone. When Living Social UK presented me with so many options I really didn’t know exactly how to unsubscribe, I took to the Twittersphere to see if I was the only one with the problem.
@LivingSocialUK Please unsubscribe me from your database. I’ve tried to unsubscribe from your emails but don’t know if I have because you make it too difficult.
Some poor souls had tried six, seven, 10 times but were still receiving emails (before also taking to Twitter and begging to be removed from the database).
What I don’t understand is this: if you’ve decided you don’t want to receive an email from ‘blah’ company, them making it difficult for you to unsubscribe is only going to make you annoyed. You were mildly disinterested in the first place, now you’ve got real raging emotion.
The Emirates course of action is to make you ‘work for it’. I didn’t remember I was a member of its ‘Skywards’ scheme (I can’t even be bothered to tell you what that is – but Emirates told me in detail – in the hope, I suppose, of stopping me from unsubscribing. Of course it didn’t.) I struggled on, trying to log into the site, since at some point I had been a member of the scheme – and then it wanted me to remember the password I had created at the time I signed up for a scheme I couldn’t remember. Noooooooooooo! This is too much.
In the end, guess what I did? You’ve got it….broke my New Year’s resolution and just deleted the email. I’ll tackle it properly next time but I have deadlines and I don’t have time to fight with their unwieldy unsubscribe system. They are, by no means, the only company who makes it hard to unsubscribe but they are the worst I’ve come across this year.
And how will companies like Emirates manage when the new General Data Protection Regulation comes into force on 25 May this year. It’s the biggest change to data protection in more than 25 years.
The new General Data Protection Regulation does NOT allow the tacit or implied consent of their clients to be able to proceed with the processing of their personal data.
I may have signed up for their Skywards scheme at some point in the past. I no longer have any interest in it and the company’s making it difficult for me to untangle myself from it.
The likes of Emirates will surely no longer be able to send us information we don’t want with unsubscription puzzles that beat all but the super-patient with a bit of time on their hands.
February 13, 2017 § Leave a comment
- Clunky headlines: Don’t try to get everything, including the name of your company, in the headline. The name of your company is a turn-off anyway. Keep it short, sharp and to the point.
- Written in the first person: You’re verging on the advertorial if your press release is a ‘Me, me, me’ or ‘We, we, we’ document. Think about how you’re adding value to the reader’s life.
- A press release with no news: To be fair, what can the press do with that? Journalists are looking for something newsworthy and meaty that they can their teeth into.
- Full of jargon: You may have news but it might be buried under jargon that is industry speak but alien to journalists. They’ll bin a press release like that.
- Grammar and spelling mistakes: Journalists receive tons of press releases and reject those that look unprofessional. Anything that’s badly put together with spelling mistakes, grammatical errors or typographical howlers is not going to get their attention. Proofread, proofread and proofread again.
- No quotes to back up the news: If you’re going to suggest that doing such-and-such saves money, for example, get someone to explain how they made it work. Again, it’s all about getting away from the advertorial slant and making your story proper news.
- Too many exclamation marks!: There isn’t a place for them in the serious world of hard news.
- Sending to the wrong media: This usually means a bit of extra work for you because you’ve got to tailor your press release to fit and can’t send a blanket release to a bunch of titles. But in the long run it’s a bigger waste of time sending exactly the same release to Nursing Times as the one you’re sending to Construction News – for example.
- Bad timing: It can make or break a story. Talking about Easter in August isn’t going to find many takers – an extreme example, but you get the point.
- No follow-up: What a waste of time if you’ve done all the right checks but then sit back and never find out what happened to all that hard work. Having been a journalist on many titles, I can let you into a secret – it’s all too easy to overlook a press release particularly if a zealous PR person isn’t on your back, checking whether you need more info/more pictures/more quotes/more figures/more anything, frankly, just so they can make sure you use their story. That’s what you need to do.