June 1, 2017 § Leave a comment
It takes seconds to get yourself a reputation and decades to lose it and that’s exactly what has happened to Twitter.
Back in the days when Twitter started tweeting (2006), there was an appetite among the Twitterati to post a bunch of stuff that nobody needed to know but lots of people lapped up.
There’d be stuff as trivial as what the rich and famous had for breakfast, for example and there were celebrities like Stephen Fry who just loved tweeting.
So by slapping those two bits of info together people have landed on the notion that Twitter is only about ‘rubbish like Stephen Fry’s breakfast’. It’s an excuse that’s pulled out time and time again by businesspeople who don’t get Twitter – although why Stephen Fry’s breakfast has been chosen as a scapegoat is a mystery.
His breakfast doesn’t feature in his top tweets or even his first tweets.
It’s true he has said something about breakfast but, to be fair, he’s said something about a lot of things because he’s a prolific tweeter.
We’ve moved on miles since the first days of Twitter. Some of the early takers have ditched it – maybe to worry more about Instagram. Many other accounts have now joined Twitter not to talk about their breakfast but to talk about their business.
It’s easy to see why. Twitter is a cost-effective form of marketing particularly in an era when print advertising is relatively more expensive and far less interesting. But people who don’t get Twitter still use the ‘Stephen Fry breakfast’ argument as an excuse for not pounding the life out of their Twitter accounts.
Realistically, Twitter takes time to master. It’s a fast-moving beast so accounts have to tweet often and regularly to make their mark. Although there are tools to help everyone spread their message and reach a wide audience throughout the day, these need to be learnt as well. Using the right hashtags will mean tweets are seen in the right places by the right people – potential customers – at the right times. But all this takes the know-how to know how to build up an audience and keep them interested.
It makes more sense for many people to concentrate on the main business of running their business. One answer is to hand over the management of social media to a company whose business is social media and ‘words’. Bowler Hat knows plenty of companies who have decided to do just that, from DIY stores and hairdressers to accountants and webchat services.
Five tweets per day for the sum of £50 per week (that’s what Bowler Hat charges) adds up to good value for an ad campaign for business (and has nothing to do with Stephen Fry’s breakfast!)
February 22, 2017 § Leave a comment
I’ve said it before but I’m saying it again because I still don’t know the answer: Do you have a standard sign-off for emails or do you vary it for each recipient?
I would guess that most of us throw out the rules if we’re emailing friends or clients we know well but what’s a good standard sign-off for anybody who falls into a more formal group. I don’t really have a ‘standard sign-off’ and am always finding reason to tailor it.
What I mean by that is that I’ll write the email in a way that Many thanks makes sense as a finishing phrase or Speak soon because both of those seem friendlier than many of the alternatives. I’ll take you through them as I see them:
Very best wishes – It sounds a bit over-sincere, I’ve decided;
Best wishes – alright but a bit stiff;
Best – manly (I can’t really explain why I’m giving it a gender but I said this was how I saw it);
All the best – old-fashioned and somehow too ‘old’ to be coming from someone of my age;
Kind regards – I’m not sure it’s ‘me’;
Warm regards – twee;
Regards – to the point. I feel fine when I receive a ‘Regards’ but signing off with one doesn’t come naturally;
Sincerely – not right for an email, not right for anything anymore – too formal;
Yours – same problem as ‘Sincerely’;
Sincerely yours – twice the problem of ‘Sincerely’ and ‘Yours’;
Take care – I like this, both for friends and for clients I know well. It’s not too personal but it’s friendly;
Love – I write that on birthday cards (because I love the person I’m sending them to. The same can’t be said for all email recipients so it’s not right.)
Name only – sometimes I sign off with just my name, particularly if we’re having an ’email conversation’ when wishes of any kind start to make the messages look clumsy. Otherwise it looks lazy unless you know the recipient well;
Initial only – rude;
Cheers – we’re doing business not buying a round;
Smiley – no;
See you soon – you probably won’t so as a generic sign-off it’s inappropriate;
Thanks for getting in touch – I like that;
Thanks so much for getting in touch – too needy;
Many thanks – a favourite but you’ve got to have something to thank the recipient for otherwise it doesn’t make sense. That’s why this blog started out with me saying I rewrite emails in order to be able to use this sign-off;
Speak soon – I also like this. If you’re emailing a client you know well you probably will speak soon. If you don’t know the client well yet, the sign-off reinforces the fact that you’re opening channels of communication.
So having run through many of the usual suspects I still haven’t found a generic sign-off I feel comfortable with. Something you might say at the end of a meeting goes towards deciding your ideal sign-off but it’s not a standalone decider because often you haven’t met the person at the receiving end of the email so the relationship is different.
Which means that even after giving the issue much thought I haven’t got anywhere with it. There will be some who will say I’m over-thinking the issue. I don’t agree. Every piece of communication goes towards your professional reputation and the way you close an email could be seen as smooth or awkward and that matters very much indeed.