Get to the point if you want to be heard!

January 15, 2021 § Leave a comment

My husband’s broken back isn’t mending well and he needs to see the orthopaedic consultant again because months after the injury he sometimes can’t walk – at all.

That’s it: the story in a sentence.

Anything else I tell you is detail that you may not need or want to know. It will almost certainly detract from the ‘story’ which is the main issue here. We can get to extra information when I know I’ve got your attention.

The physio who referred him back to hospital clearly didn’t know that trick. He’s not a writer, true, but I would have thought he’d know how to prioritise cases. Face-to-face, he told my OH that it was important he got an appointment as soon as possible because seizing up wasn’t what the back injury should be doing now.

That’s what he SAID but what he WROTE was long and dreary with the most important point dangling at the end of the letter.

It’s a salutary lesson for anyone in any kind of business:

  1. Put the most important point first.
  2. Use language you’d use if you were talking to somebody.

That’s it! Get to the point if you want to be heard.

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