Why write ‘your’ when you mean you’re…

October 9, 2020 § Leave a comment

Why would you do that! Why would you write your when you mean you’re? It’s a grammatical crime and it’s not too difficult a rule of the written language to get right – so get it right!!

Your = belonging to you. You’re = contraction of you are. I’m pretty sure most people know that. I’m aware that a lot of people get it wrong, though. Why? Stuff like that matters to your reputation.

Many of the potential customers of a company will have spent the seconds it takes to learn the difference between the two spellings. So imagine what they feel when they see a company telling customers: ‘Your welcome’.

Your/you’re is a particular bugbear of mine – as is: to, too and two. It annoys me when people get them wrong because we’re hardly talking the subtleties of the written language here. They are regular, everyday words that you can’t be forgiven for getting wrong.

Also, for good measure, I’ll throw in there, they’re and their. ‘Over there, they’re looking at their shopping.’ The words have different meanings, different spellings but just happen to sound the same…

If people see you making sloppy mistakes in your copy, they’ll straight away wonder what sloppy mistakes you make in your business. It’s as simple as that (and not its as simple as that!)

Why a copywriter doesn’t need a copyeditor

October 7, 2020 § Leave a comment

Take a break and come back to your work later

I tell people time and time again that the worst person to read and check copy for mistakes is the person who wrote it. It’s good advice and I’ll always stand by it.

However it does beg the question that if I’m writing copy – one of several services I offer – who checks it for me?

The quick answer is: nobody.

So do I employ the advice I’m happy to hand out? Honestly…no.

There are reasons for that though

Number One: I wrote this blog the day before I posted it! As random as that sounds, it plays a big part in getting words right. It’s an absolute fact that, as you write, you tend to read what you think you’ve written. However if you take a break and revisit the words an hour or a day later, you’ll spot errors you wouldn’t have otherwise seen. Today I didn’t see mistakes in the blog but edited sentences that I realised were unnecessarily long.

Number Two: Writing is my job. It may sound obvious but, of course, it’s true. While you may have spent years training to be, for example, a counsellor, I spent years training to be a journalist and many more years honing my skills to edit other people’s work. The written word, grammar and punctuation is what I’m an expert on. Using the counsellor example again, I may be able to dish out advice but there’s no way I could ask for payment for it in the same way a trained counsellor could.

Number Three: I know (among other stuff!) to check little words. The likes of ‘in/it/is/if/on/has/had’ are some of the tiddlers that often get away. They’ll pass a spellcheck because they’re spelt correctly – it’s up to you to make sure they’re used correctly.

If you’re 18 and starting out you could have a go at Number Two. More helpful to more people will be Number One. Whatever stage of your career you’re at, Number Three is essential.

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