I don’t drink alcohol – don’t judge me

July 29, 2019 § Leave a comment

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I used to drink alcohol but I can’t anymore. I don’t know why that suddenly happened, but it did. I’m ok with it – other people aren’t.

If I drink alcohol I get the mother of all hangovers. Not a bad head or a dodgy stomach the next morning but, for three days at least, a searing, horrible, sickening pain in my head and a tummy that repeatedly wants to get rid of anything I put in it, including the water which I think might help the head pain. Alcohol just isn’t worth that torture.

When I’m with a group in a pub or at a party I dread people asking what I want to drink. I have two strategies:

  1. To ask for a glass of wine and make it last all night. People seem more comfortable if I’m holding a glass of wine when the next round comes and I say “I’m alright for the minute”.
  2. If I’m actually thirsty, to feel ‘brave’ enough to ask for a soft drink and chance that people won’t judge me for not drinking alcohol.

I don’t drive (which I know is also odd to the majority but is somehow more acceptable) so I can’t use that as an ‘excuse’.

The reaction to my not drinking alcohol falls into two camps:

  1. That I’m not enjoying myself (which I am).
  2. That I’m trying to lose weight (which I’m not).

And I can’t even hazard a guess at the number of times people have asked ‘Don’t you want a real drink?’

The other day my husband and I went out for a drink and the pub was selling a rhubarb and ginger tonic. I was excited. Not only was the drink tasty it sounded ‘grown up’ – particularly when my options usually fall into the lemonade division. I could feel good about ordering rhubarb and ginger tonic.

Just now, when I started writing this blog I couldn’t remember the name of the brand so I put ‘rhubarb and ginger tonic’ into the search engine. Pages and pages of rhubarb and ginger gin came up – even though I’d specified ‘tonic’.

And when I finally found the drink, rhubarb and ginger tonic from Twelve Below was only a mention on a site titled Craft Gins. I’ve dug a bit deeper and found the Twelve Below site. It’s using the USP of having less sugar than most tonics, hence its name, (12 calories per serving with natural sweeteners) – and not that it’s a cool adult drink. I think it’s missing out there. But it must know its main audience and has branded itself accordingly.

Anyway, my point is this:  I don’t want to drink alcohol because it doesn’t do me any favours. I’m not going to judge those that drink. Sometimes I’d like to join in because it would make my life easier – but please don’t judge me if I don’t.

When retail gets it wrong …

July 24, 2019 § Leave a comment

paying-1438142__340.jpgNo you can’t help me!

When I walk into a shop laid out for browsing I don’t want a sales assistant to rush up to me and gush ‘Can I help you?’. Frankly, If I wanted help, I would ask for it.

Why have a shop layout which encourages customers to have a good look around if sales assistants are going to hound them from the time they walk through the door.

Maybe I sound like a grumpy old woman. I’m not. (Grumpy). But I’m definitely old enough to ask for information/advice when I need it – however I probably won’t know what help I need until I’ve had a look around the shop and realised I can’t find what I’m looking for. Or maybe I’ll want “that one in a different colour/size” when I see one in the wrong colour/size. It’s one of retail’s biggest mistakes in my opinion – to get people into their lair and then turn them off by hassling them like it was a bazaar.

There used to be more counters, definite ‘don’t walk beyond this spot’ barriers, where customers expected attention from sales assistants and wanted, actually needed, their help because they couldn’t get what they wanted it without it. In fact, waiting too long before being served was annoying. In that arrangement ‘Can I help?’ was exactly what you wanted to hear.

Then there’s the complete opposite of all this – the shop where it’s hard to find a sales assistant in the first place and when you do, they don’t want to help.

 

retail-703589_960_720.jpgI was shopping for a bra the other day – one to fit with a new dress because none of the bras I owned did the job. I went to my favourite lingerie department, looked through the rails, couldn’t find what I was looking for and went in search of a sales assistant. I imagined a salesperson would know the stock and be able to help since I was looking for something pretty specific.

When I finally found a sales assistant, which wasn’t easy, she was restocking a fixture. I felt like I was interrupting as opposed to wanting to give the store business! Her response was to trot over to where I had already looked and tell me that the bra I had described used to be there but evidently wasn’t anymore. And that was it. She went back to stocking the fixture, giving no advice as to how I might find the bra or paying me any further attention.

(In case you’re worrying, I found the bra eventually – from the same retailer but online. For the men who are reading this, bras are like shoes – better tried on, even if you know your size, so online isn’t ideal.)

I don’t want to get into the ‘every customer is different’ and ‘every shop is different’ debate. There is a one-size-fits-all solution and it should be used. The clue lies in the job title, sales assistant. ‘Sales’ – that bit’s easy: on behalf of the business, sales assistants will handle transactions. Assistant – their job is to help – when the customer needs help but not to mob or avoid helping by stocking shelves. Problem sorted.

Don’t let your mate proofread for you!

July 9, 2019 § Leave a comment

This is the true story of a guy who thought he could save a bit of money having his friend proofread a marketing newsletter for him – and is now counting the cost.

The guy’s an accountant who works on his own and wanted someone other than himself to look at the copy before he sent it out. (I agree it’s always a good idea to have a fresh pair of eyes look at your copy because the author tends to read what they think they’ve written and not what’s actually there.)

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One of his mates (who really liked English at school….) offered to do a thorough job for him and the problems started as soon as the accountant shared the copy. The duo had ‘creative differences’ – also known as an argument  – about the way the copy should be written.

The end of the story is that I did the job – proofreading only -because Rob was adamant that his words (unless they were a complete pile of nonsense) stayed the same.

He explained the friend story to illustrate how important it was to him to have the spelling/typos/grammar checked but not to receive chunks of rewritten text because he was confident about that side of the newsletter.

He also hinted – and I have no problem with it – that because he was paying me for the service he expected the work delivered to his deadline and redone if he wasn’t happy with it. If your mate’s helping you out, how good to you feel taking him to task if he takes a week when he promised to take a day?

So by commissioning a professional proofreader he didn’t damage a friendship. He’s still wrestling with an explanation for not accepting the many changes to the copy that his friend suggested. He feels he’s nearly out of a pickle – but not quite.

 

 

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