New data act didn’t do much, did it!
November 15, 2018 § Leave a comment
There was a lot of fuss about GDPR (the new data act) and it was brought into being for all the right reasons. Data about you and me was too easily found and shared, partly because our details are available on the internet and partly because companies ‘assumed’ the right to share information. The latter resulted in the suicide of the 92-year-old poppy seller who received 3,000 requests in a year for donations from charities to the point where she felt too overwhelmed and distressed.
The new data act – the biggest change to the control of information for 25 years – is governed by rules to ensure individuals aren’t swamped by calls they haven’t asked for or agreed to.
What’s happened since GDPR was introduced?
The very important thing that hasn’t happened is that our lives haven’t suddenly been relieved of those faceless, nameless, numberless calls from companies talking to us about the car accident that we haven’t been involved in!
I was in an antique shop the other day when a dealer was asking another if he was still getting those calls because she’d just had one. I jumped into the conversation to tell her that I still get them.
I got an email yesterday from ‘Retired Millionaire’ who’s ‘super excited’ to introduce me to a crazy cash-making scheme.
Today somebody emailed me to say I’ve been ‘chosen’ to receive £1,500 – but I need to give them a bank of information before I get it, of course…
And this blog post/rant was provoked because I just received a call from someone telling me that they’ve received reports showing that my computer has been giving off dodgy readings – but they can fix it for me thankfully….
So GDPR hasn’t got the chancers
I’m amazed that contact like those I’ve described still goes on (or even did in the first place) but I suppose they’ll eventually hit upon someone who has been in a car accident and will take part in the conversation. Or they’ll phone someone who’ll believe that their computer efficiency can be improved by the person who has phoned them out of the blue. That must be the case otherwise these calls wouldn’t exist.
But sadly, while GDPR has been no deterrent to the chancers, it’s scared some charities silly and one I work with refuses to contact members who haven’t completed a ‘Yes, contact me’ form properly. Charities face fines of up to 4 per cent of their turnover or €20m (£18m), whichever is larger.
What’s it done for me?
I’m annoyed beyond reason when I get a chancer on the other end of the phone and I still get them – so I believe the GDPR hasn’t done much for me at all.
I’m sure GDPR has made legitimate companies more careful in their communication but it’s ‘other’ companies that are the bugbears of most people’s lives and it’s the ‘other’ companies that simply don’t care.